Privacy Policy

Privacy Policy of Blessed Silk

This privacy policy describes how Blessed Silk (the "Site" or "we") collects, uses, and discloses your personal information when you visit the Site or make a purchase.

Collection of Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." See the list below for more details about the Personal Information we collect and why.

Device Information
- Examples of Personal Information collected: Web browser version, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: To load the Site accurately for you and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: Shared with our processor Shopify.

Order Information
- Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
- Purpose of collection: To provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risks or fraud, and, when in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
- Source of collection: Collected from you.
- Disclosure for a business purpose: Shared with our processor Shopify.

Customer Support Information
- Examples of Personal Information collected:
- Purpose of collection: To provide customer support.
- Source of collection: Collected from you.
- Disclosure for a business purpose:

MINORS
The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights.

Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt-out of targeted advertising by:
[OPT-OUT LINKS TO INCLUDE FROM THE SERVICES YOU USE. COMMON LINKS INCLUDE:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads].

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Use of Personal Information
We use your personal information to provide our services to you, including offering products for sale, processing payments, shipping, and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful Basis
Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information. For more information about your right to deletion, please see the 'Your Rights' section below.

Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling) when that decision-making has a legal or otherwise significant effect on you.

We engage in fully automated decision-making that has legal or otherwise significant effects using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

Selling Personal Information
Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 ("CCPA").

GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Your Personal Information will be initially processed in Ireland and then transferred for storage and further processing to countries outside of Europe, including Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information every time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance, whether it’s their first visit or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.

COOKIES NECESSARY FOR THE FUNCTIONING OF THE STORE
Name Function
_ab Used in connection with access to admin.
_secure_session_id Used in connection with navigation through a storefront.
cart Used in connection with the shopping cart.
cart_sig Used in connection with checkout.
cart_ts Used in connection with checkout.
checkout_token Used in connection with checkout.
secret Used in connection with checkout.
secure_customer_sig Used in connection with customer login.
storefront_digest Used in connection with customer login.
shopify_u Used to facilitate updating customer account information.

REPORTING AND ANALYTICS
Name Function
_tracking_consent Tracking preferences.
landing_page Track landing pages
_orig_referrer Track landing pages
_s Shopify analytics.
_shopify_fs Shopify analytics.
_shopify_s Shopify analytics.
_shopify_sa_p Shopify analytics related to marketing & referrals.
_shopify_sa_t Shopify analytics related to marketing & referrals.
_shopify_y Shopify analytics.

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